Legion Foundation Key Tag Design

Each year, the Legion Foundation raises funds for their veteran programs through a key chain campaign. Having written an engaging fundraising letter for their 2019 campaign, they contacted me again to support their 2020 campaign.

I designed the 2020 key chains using their logo in various rotations, creating a seamless design between each key chain. I also wrote the accompanying fundraising letter after interviewing a veteran who had accessed their services. The key tags and fundraising letter contributed to the Legion Foundation’s successful fundraising efforts that year.